Back to WorkPerformance Marketing3 Months Optimization SprintDemonstration Case Study

Direct-to-Consumer Paid Acquisition & Creative Testing Engine

CLIENT TYPELumina Wellness (Demonstration Case Study)

INDUSTRYE-commerce & Consumer Goods

ENGAGEMENT3 Months Optimization Sprint

VERIFIED PERFORMANCE IMPACT

Measurable Results & Benchmarks

0.0 / 10

Attribution Event Match Quality

Direct Meta CAPI server-to-server verified signal

0.0s

Landing Page Speed

Instantaneous first paint on mobile ad click-throughs

0 Variants

Tested Creative Angles

Systematically evaluated across 90-day testing sprints

The Business Challenge

A fast-growing wellness brand experienced declining ROAS and escalating Customer Acquisition Costs due to iOS tracking signal loss and creative ad fatigue on Meta platforms.

Key Engagement Objectives

Rebuild conversion attribution using Meta Conversions API (CAPI) and Google GA4 server-side.

Implement a weekly iterative creative testing cycle producing 12+ ad variants per sprint.

Build dedicated high-speed landing pages tailored to specific problem-solution hooks.

Optimize customer lifetime value through post-purchase retargeting workflows.

Strategic Approach

Shifted ad spend into a structured broad-targeting model supported by server-side tracking, aggressive negative exclusions, and custom unbranded landing pages focusing on deep buyer education.

Execution & Implementation Summary

01.Implemented server-side GTM container connected to cloud endpoint for 98% event match quality.
02.Designed high-converting UGC style static cards, unboxing reels, and comparison infographics.
03.Developed 4 distinct landing page variants testing single-product vs bundle value offers.
04.Established daily budget pacing rules to prevent weekend algorithm overspend.

Delivered Disciplines

Performance Marketing (Meta & Google Ads)

Social Media Creative Production

Landing Page UX & Conversion Rate Optimization

Server-Side Tracking & Attribution (GTM + CAPI)

Technology & Platforms

Meta Ads ManagerGoogle AdsServer-Side GTMNext.jsFigma

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